Curriculum

DAY 1

Welcome Introduction
What’s it all about? Why are you here?
Business Development: Business Plan, Pricing, Bookkeeping
Home Staging 101: What is it?, Benefits, Statistics, Principals, Essential Staging Points, Preparation
Decorative Fundamentals of Home Staging I: Differences of Interior Decorating, Redesign and Staging; Elements & Principals of Design; Steps to Successfully Stage a Room; Identifying Styles and Creating Design Themes; Room Shapes and Traffic Patterns; Defining Focal Points; Furniture Arrangement and Placement Tips
Classroom Exercise: Style and Decor

Conference Call with Guest Speaker

Guest Speaker: Kirstin Carey, award winning professional speaker, business consultant and author.

Decorative Fundamentals of Home Staging II:
Accessory Placement, Lighting and Plants, Wall Art Placement
Classroom Exercise: Case Study I, Artwork

DAY 2

Decorative Fundamentals of Home Staging II: - Bookshelves and Tablescapes, Window Treatments, Working with Color, Tools and Supplies
Classroom Exercise: Paint and Color
Purchasing and Warehousing: Building Inventory, Retail Resources, Furniture Rental Resources, Working with Subcontractors
Working with Clients: Telephone Etiquette, Setting and Securing Appointments, Templates, Forms, Resources, Product Web References
The Psychology of Home Staging I: Understanding the Seller, Understanding the Buyer, Target Markets, Understanding the Real Estate Agent
Classroom Exercise: Case Study II, Cabinets and Bookshelves
Classroom Exercise: Case Study III, Tabletop Display

Field Interactive Group Exercise:
Home #1

Students will participate in a verbal WALK–THROUGH CONSULTATION in a listed home.

DAY 3

The Psychology of Home Staging II:
The Agent's Role, How Staging Benefits the Agent, How to Pitch Your Services

Field Interactive Group Exercise:
Home #2

Students will participate in a FULL SERVICE STAGING PROJECT in a listed home.

DAY 4

Marketing: Promotion & Advertising. Promoting your Business, Creating Demand, Mass Mailing Campaigns, Developing Collateral, Creating the Perfect Ad, Writing Articles and a Biography, Building a Portfolio, Successful Speaking Presentations, How to Handle the Press, Writing a Press Release, Website Development, Spin off Businesses

Virtual Presentation by Tracy Fredrychowski, Professional Search Engine Marketer

How to utilize what the Internet has to offer your business and how to market your business on-line, with award winning Internet Professional Tracy Fredrychowski, of The Search Engine Academy of South Carolina and Atlanta, GA.

Website design

Julie Shockley with Vision Graphix offers an exclusive web package at a 15% discount (This includes 5 pages with stock photos of your choice, and initial hosting setup.)

Graduation Brunch: Presentation of Certificates
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